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Every business needs branding so as to emerge prosperous in a specific industry. This is why having a company logo is exceedingly vital for every business. Your logo is the autograph of your brand and one of your company's most cherished assets. It is the solitary element that will signify your brand more than anything else. A well-made logo is certainly communicates your message. It needs to be simple, timeless, eye-catching, striking, resourceful and memorable.
How can you get a logo designed?
It is an eminent fact that a stylish logo makes or breaks the image of an enterprise. We all are aware of the notion that all the chief organizations and marques of the world have their own distinct logo that sets them apart and signifies their individuality. When individuals head out to buy a product or hire a service, they usually choose by the design of the brand’s logo instead of their products. Hence, it pays to pick apt logo design services to make an attention-grabbing logo for your company. Just do some research on the internet and you will stumble across innumerable companies that specialize in logo design and offer you promising services at affordable rates.
If your business is Saskatoon based ( or even in Canada) and you are looking for logo design, before you select an organization offering logo design services for crafting the masthead of your business, make sure that they have got the competence to deliver logos that speak up for themselves.
GOOGLE CHANGES ARE COMING!
Mobilegeddon draws near! If you have a website, did you know that Google is making MAJOR changes that will affect you!
We all know how important it is to be listed high in search engines( I mean really... how often do you go to page 48 to find what you want). Google uses a very complex and ever-changing algorithm to determine who gets listed and who get listed above someone else. 99% of the time we don't know when changes are made to this algorithm. But Google has announced a while back that as of APRIL 21ST they are adding a new level to the equation. Your site MUST be mobile friendly. Statistics show that 40-60% if all users to your site are from mobile devices. On April 21st, if your site is not mobile friendly, Google will rank your site below ALL other mobile friendly sites. This would move you MANY MANY pages over. You could see a drop in customers of up to 60%. How will that affect your business?
Google says they will recognize three types of mobile friendly sites. However officals say they will prefer and will award higher rankings to RESPONSIVE DESIGN SITES.
Contact us today so we can help you stay ahead of your competition - - quite literally.
To all Evolve Already Media Web Design Customers. Don't worry ---We designed your site using RESPONSIVE DESIGN from day one, and you are safe!
Don't Lead With Your Company Info.
From radio ads to brochures, from side-walk signs to on-line ads, from magazine print to your 'on-hold' messages and everything in between, always start with your reader's interests, their needs, wants or even their problems. You must capture their attention immediately.
Generally speaking people dislike being sold things. In today's world, people are constantly being bombarded with logos, brands, ads and salespeople. It is because of this, that we now have this automatic response to avoid these situations. For example, we all have uncomfortable feelings when we walk into a showroom and we are pounced on by salespeople. When we walk into a store and we are just casually asked if we are "finding everything ok?", without thinking, our response is usually "just looking". We just don't want to be sold things or deal with the entire salesperson - customer experience.
Customer's have these shields put into effect without even thinkings. Your job, as a business is to break these shields down. Breaking though this customer resistance allows you the opportunity to open a sale. The easiest way to get through this customer resistance is approach each customer as a human being, not as a salesperson. This mean you stay away from business related openings. You don`t start with your logo, your business name, your "special offer" or anything else related. Using your name and company info up front is just like walking up to a customer in a store with a product in your hands and saying " Hey, but this!" Instead start with your customer's needs and wants.
Here is an example:
Here we have a localized web ad, advertising a bakery that sells artisan breads. Apart from many other marketing errors that this ad has made, the entire ad is talking about the company. This puts a customer's shields up. Even worse, the top 1/4 of the ad is used to throw signature colours, fonts and information(basically the Fran's brand) at the customer. This ad will not generate the type of response desired. Customers do not like to sold stuff, or deal with sales people. This ad is a virtual salesperson.
Using just a simple wording change and moving the same elements around, we have a much more effective ad. It gives the customer the same information, yet not only does it break down the shields of a customer, it strikes a warm feeling and talks about the customer. People like when you talk about them. Starting with the customer`s needs, likes, wants or problems gets them interested. If done correctly, they will then seek out your business details. Use the most valuable space in any marketing project to talk about the customer.
Please note, there are many other marketing errors in this add, we will cover them in the next few installments of "Mastering Marketing". Be sure to add us on Facebook to ensure you don`t miss out on more articles like this one.
The world is engorged of inadequately researched, poorly conceived as well as cheap fabricated logos. Mournfully, the aquisistion of these logos have cost buisinesses millions. What constitutes a good, effective, well designed logo? An excellent logo is unique, befitting, employable, illustrative, clear & simple and transports an intentional message.
Evolutionary Graphic Design of Saskatoon offers the world a little respite. There are a few principles and factors that we take in, to ensure a logo is adequately researched, well conceived and carefully desgined. Read our article here : Characteristics Of A Well Designed Logo
Symbolism in Graphic Design
Here we cover some of the basic symbol types used commonly in graphic desgin.
A pictogram is a simple yet effective image that depicts a single object . Pictogram design is an art and the concept of conveying a message to the viewer that must be understood in a split second(ex. Road Signs). This is achieved with a very simple depiction of the object. Pictograms are useful for conveying information through a universal visual language that all are able to be understand regardless of one's native tongue or reading level. So this means that anyone familiar with an escalator should recognize the first image above.
Like a pictogram, an Ideogram is used to convey a message to the viewer and must be understood quickly. However, rather than representing an object; an Ideogram represents and depicts a thought, concept or idea. For example the second image is known around the globe to mean "no", "non" or "do not". It is usually partnered with a pictogram to convey a complete message. For example the third image represents, "non smoking", "no smoking" as well as "do not smoke" This type of graphic design is useful in cases where viewers may not be familiar with the primary language of a country, such as that of international airport signage.
A rebus is a graphic image that represents a spoken sound. This type of design and so forth is usually used today for entertainment purposes. Popular puzzle games and activities have been popular over the past couple decades. Occasionally you will find a marketing campaign using a rebus in some sort or fashion. For example the last image above was the merchandizing efforts of a VERY popular computer company. The "eye" and the "bee" are classic examples a rebus.
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Some Product Images Are copyrighted to Our Partners.
All Rights Reserved.