- About Us
- Saskatoon Web Design
- Design Services
- Contact Us
It may seem that a custom email address is a tiny detail when looking the whole branding picture of a company or organization, but getting one is very important. Simply put, this is what a custom email address will mean to your clients, potential customers and acquaintances: they will think of you as a real, solid and reliable business and they won’t perceive your email as a weekend hobby. So, don’t waste time and enhance your branding right now so that you can set sail on the journey to legitimacy. This type of branding is inexpensive and will have a huge impact on your brand.
How To Start
When creating your own custom email address, you have to look at the whole thing the same way as if you are building a website. The first thing you should have is a custom domain name of your own, then pick an email platform you will use.
A capable web designing team will first help you chose the most suitable domain name for your business and then find you an adequate custom email name for that domain. It is impossible to find a neat and catchy email name unless you’ve previously set the domain name right. In order to make the most out of your custom email domain, you will have to set things up right at the very beginning.
Question You Should Ask
Not all providers offer everything there is to it offer, and most of them like to hide their flaws. This is why it is important to know what questions to ask before deciding whether you should go with a certain custom email provider. The first thing you should ask is whether there is an option of creating multiple email addresses for your employees.
This is almost always possible, however certain providers like to charge extra cash whenever you want to create a new one and this is something you should look to avoid. You cannot afford having a non-working email address, as you might lose your communication with clients or miss deadlines. Ask what kind of support does that provider have and how you can contact them: via phone, email or something else. And, one more important question you should ask is whether that provider’s offer includes syncing features that can allow your tablets, or smartphones to connect with that custom email domain.
Name Your Addresses
Once you have set up your custom email domain address, the next step is to make individual addresses (this is the part that goes before @). Luckily, there are endless possibilities and you can use last names, first names, a combination of these two, role names like “manager” or “support”, nicknames, etc. Before you start, think about the future. Make individual accounts for all people that work with you.
At the beginning, your team can be small, but later on, you might have two people with the same name and what will you do then? This is a potential landmine you should consider. The best way to avoid this is to combine both last and first names a there are small chances of hiring people with same exact names and surnames. After you’ve set up individual accounts, make some general accounts based on the roles people have. Having these email addresses will also allow you to perform better online advertising.
Don’t miss out on having a custom email address for your business, as it will help you organize yourself better and make your work more transparent.
There’s a clear purpose to websites, and it’s to showcase your products and services, engage your target audience and effectively market your brand online. Your website is your online center of operations, and the goal is to turn as many visitors as you can into customers. To put it in technical terms, you are looking for more than just a high level of website traffic – you are looking for a high conversion rate.
While effective website design will mean different things for different industries and niches, there are a few clearly defined guidelines for creating a good website tailored to your target audience. In the following paragraphs we will be taking a look at the seven basic phases of the web design process, and how they all come together to create the perfect website for your needs.
Phase 1: Analysis
First of all, we need to gather information. That will help us determine the whole purpose of a website, its goals, and of course – its target audience. An average visitor of your or any other website has practically seen it all, so they will be able to recognize whether you are a true professional or yet another spammer just by taking a glance at the landing page. If a visitor can’t find what he or she is looking for in about 15-20 seconds upon landing on one of your pages, they will leave – it’s that simple.
Phase 2: Planning
After all the data has been carefully sorted out, we are ready for the next phase – planning. This is where we determine the best website architecture based on the client’s feedback, taking into account factors such as the latest industry trends, target demographics and the client’s chosen niche. A pure eCommerce website will require a different structure than a dedicated blog that has a shop page with only a few products, and a sophisticated B2B website will need certain design features that a B2C website targeting millennials might not.
Phase 3: DesignIt’s finally time for Evolve Already to do some magic. Once we know exactly what we need to work on, we can establish different wireframe models. This is essentially the skeleton of your website. Once we establish which option works best for your business, we can start with visual ideas and try different styles until we find the right one. It’s not about pure aesthetics here – it’s about finding the fonts, style and color pattern that accurately represent your brand image and core brand values.
Another important factor needs to be included in this phase – usability. In order to provide maximal convenience to your visitors, the website has to be easy to navigate and have plenty of information that a first-time visitor may need.
Phase 4: Content
It’s difficult to come up with a great amount of diverse content on a regular basis, but there are ways of making it work. Different types of visual content – infographics, photos and videos – can keep your target audience engaged when used in combination with text, both on your product and service pages, landing pages and on your blog.
If you want your content to grab people’s attention and convert visitors to customers, your brand language has to be consistent, and you have to understand your audience.
Phase 5: Development
Using our knowledge of HTML, CSS coding and Database Management Systems, we are able to turn our initial design ideas into a beautiful website that runs smoothly and is easy to navigate. Since the majority of your potential clients or customers will likely be accessing your website via smartphone or tablets, we provide a fully responsive website design that looks great on any platform and resolution, from large computer screens to compact tablet and mobile screens.
This step is often skipped by many developers, which is a big mistake. We’ll put your new website through a number of thorough tests to ensure that everything is done right and that there are absolutely no problems. Even the best laid out plans need some in-field testing and a few revisions before they are completely bulletproof, which is why we go over everything again several times to smooth out any small problems before delivering the final product. Finally, a new website needs to pass one last test so we ask ourselves one last question – does it fulfill its purpose?
Phase 7: Deployment
If the answer to our last question is positive, we are ready for deployment. But that’s not where our job ends – our team continues to monitor the website once it goes live, so that we can fix any potential bugs right away. You should also know that we offer maintenance services, so you can contact us if you’re in need of any assistance.
Now that you know how we do business, we really hope that you’ll find us to be a reliable and trustworthy answer to your web design needs. Naturally, we’re always open for fresh ideas and suggestions, and our team is ready to tackle new challenges, so don’t hesitate to contact us.
If you want your business to succeed and have much larger profit, then you will have to learn to appreciate the value of marketing - especially online marketing. The potential for advertising your products or services online is greater than ever - even big companies have started to invest more money into digital marketing rather than traditional marketing methods.
This is all due to the increase of online activity because mobile technology has taken a big portion of the web. Mobile phones have been optimized and enabled to run perfectly on all platforms, and now it’s very easy to order or buy things online using a mobile phone. This is why you must start to advertise your business online so that more customers look your way. The best tools you can use for the beginning of your ad campaigns online are Google Ads and Facebook ads, and here is how they can help your business.
Facebook is the most popular social network, meaning that there are many potential customers or clients you can target. Furthermore, it offers some unique and powerful features that can help customize your campaign and target the right crowd.
Bear in mind your business goals when creating advertsIf you can reach the right people, you can reach the right goals. The adverts on Facebook are designed in such a fashion that they get the best possible results from the people who are targeted by your ads. No matter if you want to attract more people to your shop, your website, get them to use your app, comment or like your page, you can create specific ads that can help you achieve this.
Target your audience
When creating an advert, you can choose the specifications of the audience that will be able to see your ads. This is very important, since not all people will be interested in your products or services, and with these traits, you can find the ones who will. You can target your audience by:
Check your performance
After you have launched your ads, you will be constantly updated by Facebook on the ad’s performance. Things like how many people have engaged with your advert and how many have seen them. Based on how people respond, Facebook will send you crucial details that can help you improve your ad even further.
Google Adwords is an effective advertising tool that can enable customers to find a certain business the moment they are searching for a service or a product that business is currently offering. Every business, no matter how big or small, can use Google Adwords to achieve business goals and grow its reach, which may lead to an increase in sales.
Depending on the objective of your ad campaign, you can choose many different ad types. You can choose plaintext ads, text or image ads, product listing ads or video ads for YouTube. Before even starting the campaign, make sure that you understand all types of ads and what they are suited for.
Keyword researchKeywords research is the essence of Ad campaigns. All of the keywords included must be specific and incorporated with all variations and possibilities while keeping in mind the targeted audience’s interest. The main keyword types are:
These are the basics of Google and Facebook ads. Start small and create a minimum ad campaign so that you get to know these tools even better. To improve your advertising even further, you should learn how to write online classifieds, as they can benefit your business as well. If you want to make more complex campaigns, try informing yourself even further.
The first thing everybody should understand is the value of online classified ads for their business. Simply put, not knowing the importance of classified ads for your marketing campaign is like not understanding the value of Live Chat for your Website. Once you understand what the uses are for these kinds of ads, you can get your products ready for the go. When I say this, I mean that you should start thinking about creating a winning copy of your own. This is why I have put together a list of important things that can help you write a classified ad that will bring positive results. Here are the things you should look for when writing one:
Choose the right publications
This is something that most people are aware of, however they make many mistakes when selecting publications and this is why I think it’s worth repeating. When you are a fairly small entrepreneur, it is important to avoid wasting funds and you should save money when choosing the right publications for classified ad campaigns. So, which publications are the best? The first ones are online magazines and newspapers that your audience reads. The second ones are those that your competition uses. And, finally, the third ones are publications that have a powerful classified section. Even though magazines and newspapers should be your priority, do not neglect other publications, but try to make the most of them by learning about publications in order to reach your potential buyers.
Analyze classified sections carefully
As soon as you released a few publications which your audience has read, you should examine classified sections. How large are they? What are the costs? Who is your competitor? What categories are most suitable for your ads? Should you pay by line or by wordcount? Another thing you should examine are graphics? Are the headlines bold, or are they all caps? Can you use colour? Are there boxes or borders surrounding the copy? If you examine a couple of issues of a certain magazine, you may find ads which are being repeated over and over again. This is a clear sign that this add is the winning one.
Ask for a media kit
What is a media kit? It’s just a folder with information about advertising data concerning a publication in particular. Besides the cost of those ads, the kit can show you deadlines, circulation figures and useful demographic information which are served by the publications. These media kits are always free and everyone can request them and, in most cases, they come with sample copies of the publication.
Write a strong headline
A headline is one of the most important parts of any kind of ad. This is why you should put in a lot of effort into writing a good one. A good way to start is to point out the benefits of your service or products. Make a couple of different options and then choose the one that would most likely grab people’s attention. Shorter is better, so make your headline have no more than six words and try to stress the problem and the solution for it.
Write a sales message
One of the best methods for creating a strong classified ad is to include a sales message about your services or products and then cut its size down. Include all of the important elements. This includes calls to action, headlines, benefits, contact information and your offers. Apart from making sure that you use your ultimate benefit, you should also write paragraphs that explain how you will help your potential clients. Will they save money, improve their efficiency or ensure a promotion?
Bear in mind these things when writing your ad. Try a couple of options and see which one gets the most attention, and after that, you can try out different publications for increased effects.
HOME | ABOUT US | BUSINESS CARDS | SASKATOON WEB DESIGN | DESIGN SERVICES | CONTACT US | RESOURCES | BLOG
Copyright © 2006- 2016 Evolve Already Media And Her Designers
Some Product Images Are copyrighted to Our Partners.
All Rights Reserved.
Some Product Images Are copyrighted to Our Partners.
All Rights Reserved.