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It’s not an uncommon thing that Google permanently or temporarily removes certain sites from its search result and index. Google can perform these actions if it feels obligated to do so by law or if those certain sites do not meet the quality guidelines Google has set. Google is on a mission. Their goal is to give their users access to unique content, accurate information and the best writers out there. This is why the company constantly improves and tweaks its algorithms so that only the best content on the web gets exposed. Here are the most common reasons why Google might take action against your website. Even though there is no official information about why Google will penalize you, it is proven that these factors can make you become suspicious in their eyes.
This is one of the most obvious and sadly, most common reasons why a site can be penalized. Content is one of the key ingredients for a quality website. The way Google looks at it – any site with copied content is less useful. In order to get blocked because of this reason, you will have to copy almost all of the text on your site. In most cases, Google will “just” lower the ranking of your website. When launching a website, make sure that the content you add is well written and unique. You can also try using tools like CopyGator or Copyscape to check if your text is unique.
Some claim that people will not get penalized for this, but personally, I disagree and there is evidence in the past that proves that this is a bad thing. When someone buys links, Google can see this move as page rank manipulation and this is where the controversy lies. If you have purchased multiple bad links, your actions may catch up with you and the future and your website may be in jeopardy.
Content stuffed with keywords
There are many weird and useful rules concerning the density of keywords in a certain text. It is true that none of these rules are really proven, however every SEO newbie knows that if a certain text has a high keywords density, then it means that Google will probable flag this content as poorly written. If Google notices you have a large number of keywords in your content, they may punish you, no matter if you deserved it or not.
Overuse of anchor text
In the past, many of SEO professionals have done their job by linking many keywords so that they could increase their authority. However, since the Penguin update in 2012, this technique has been shut down and discouraged by many people. This is why you should remove all of your unnatural, forced keyword links and replace them with well phrased and honest links in proper English.
Links from other sites which are in another language
This may seem unfair, and many people feel like they have been wronged with this rule. If your page contains a legit link from your client which is located in another country, you have done nothing wrong. However, it is still hurtful to your website. Well, the logic behind this is actually not bad because users usually prefer one language – English. And, if you have a site with links to sites which are in some other language, chances are that they won’t be useful to them.
If your site has already been blocked, then removing the block will be really hard. The first thing you will have to do is figure out why you have been penalized - then you will have to fix what’s wrong and still, that won’t guarantee that your site will be unblocked. The best thing you can do is start a brand new website and go from there.
Design is one of the broadest terms out there and when someone says “design”, he can mean a lot of different things. When someone is a designer, it’s still unclear what kind of a designer he or she is and what is his or her field of expertise. With this profession come many different kinds of fields and responsibilities. There are many design roles that exist in various different industries such as tech (mobile apps, web sites), industry (furniture, houses, cars) or print (newspapers, magazines, etc.). Since the recent initiation of tech companies to try and focus on interface design, the whole story revolving around design has become even more confusing and many people don’t know what user interface is and what user experience is. In this article, we will explain what these two are and how they are related.
UI (user interface)
User interface is a field in which the designer’s main concern is how a certain gadget presents itself to the user. User interface takes care of the design of each page or screen a user is subjected to and it helps the user communicate with the device through visual aspects. A user interface designer is obligated to create an environment and its rules. For example, he is the one who decides what appears on the screen first and how things will be arranged on a certain page. Or, he can make the choice of whether a slider or a control knob is the best solution for browsing a certain page, graph or anything else for that matter. User interface is a whole cohesive environment a certain device has, making sure that a product has the same operating rules and intuitiveness.
UX (user experience)
User experience is a design aspect a major concern of which is how a certain project will feel when a consumer tries using it. There are many problems that concern user experience design. This is not only because there are many problems but also because there are many potential ways to solve them. One of the biggest parts of UX is the so called “logical flow”. How to start, where to go next, how to go back? These are all issues user experience deals with in order to create a product that will come in naturally for all potential users. The most common way to see how people react to a certain product is by performing tests with individuals and observing their behaviour through the whole process.
The connection between UI and UX
Now that we have explained what the difference between user interface and user experience is, we can get to how they affect each other. Even though these two are different things, they are strongly related and dependable on each other. The UX designer is the one who comes first and in a way, he is the one who creates the road which the user will take, but the UI designer is the one who will decide how that road looks like. The interface design can drastically improve or ruin the user’s experience, even if the UX designer did his job well. In a way, user interface and user experience are related similarly like web design and web hosting – there is no use for a cool looking web site if its hosting is bad.
It is very important to understand the difference between these two terms and once someone knows that, he or she will find it easier to make these two work better in order to create a great product.
One of the biggest problems when it comes to online shopping is that customers feel disconnected from their provider because they don’t have real time communication with them. Every entrepreneur, no matter how big or small, needs to understand that quality customer service is essential towards achieving a successful long-term business. Instead of losing potential customers, try to attract them and keep them engaged by adding a Live Chat feature to your website. This practice has proven to be effective in answering all the necessary questions to customers. Today, we will talk about the most important benefits of this feature and how it can help your business
Live chat offers convenience to your customers
Most people who shop in real life are used to being helped by someone while they are at it. This trend also applies to online shopping and that real time presence can be simulated with live chat. People want answers right away, and there are very few people who have the patience to ask something via email and then wait for answers. An online live chat feature will allow the visitors of your online shop to get immediate information and help when it comes to what they are interested. The wait time is much shorter and people can spend that time browsing your cool looking web site. Furthermore, live chat will remove that dose of uncertainty many people have when shopping online, as they will be able to see that they are buying from actual people who are there for them.
With live chat you will be one step ahead of your competition
It is a very surprising fact that many online retail businesses don’t use the live chat feature for their web sites. But, who cares about that - this means that there is more space for expanding your own business. When you add live chat to your e-commerce store, you will get a key advantage, as opposed to your competition, and hopefully, that will get you to the top. What is even more appealing is the fact that live chat users are usually those people who like to spend their money online. This feature offers reduced costs and convenience both for your business and customers as well. This means that this tool is the key for effective customer service.
Getting to know what bothers your customers
A universal issue for all organizations who try to make money online is getting to know what troubles potential customers and what their needs are. This need a customer has is called a “pain point” and there are many marketing teams and social media experts that work on these problems. When your customer base is filled with these pain points, the only thing you can do is write new content for your blog, web site, articles, or start a new marketing campaign. Both of these solutions require a lot of time and money invested, while at the same time, you will be losing in sales. In order to avoid this issue, make sure to consider live chat as this tool will help people address their concerns regularly to which you can tend immediately.
There are many live chat services out there and the differences are minor. Either buy one, or get a free tool, it doesn’t matter – what matters is how you use it. Make sure to assign someone to answer questions and give out information briefly.
Building a great website is challenging. There are more than just a few things you need to include, it takes some serious thinking and it can’t be done overnight. Many businesses think that just having an online presence is enough by itself, which is a beginners’ mistake.
Good or Bad?A quality website enables your potential customers or clients to approach you without any social pressure, check out your list of services or products and make up their minds about whether or not they would like to hire you, buy something from you or work with you. However, an important question pops up here – what makes a quality website?
In the sea of websites, there are some that clearly stand out – they receive more traffic and have a higher conversion rate, plain and simple. So, let’s try to extract a formula that makes a website more resourceful and appealing to the average visitor.
Subtle Presentation Flashy ads, tacky colors and “buy right now before you make the biggest mistake of your life” signs won’t get you anywhere. Your website is a reflection of your business and what it stands for – do you really want to be perceived as a desperate spammer?
You need to strive towards simplicity and elegance. Your services and products need to be subtly offered to your visitors, as if they had just entered a prestigious office, not a street stand. If you claim to be a professional, show it.
Transparency & Clarity Everything in your offer list needs to be self-explanatory. You should look at this situation from a personal angle – would you even contact someone in order to hire them if you were not quite sure what they actually do and how they do it?
Clarity is your main goal. Your website presentation must be highly transparent, so that people from your niche and people who’ve just heard of your business a minute ago can both understand exactly what you do. It’s the fastest and the most efficient path towards gathering loyal clients or customers.
Appropriateness When you’re trying to decide which font, what type of formatting and other visuals you’ll implement into your website design, you shouldn’t look at them as individual items, but as pieces of a bigger puzzle.
If you don’t go with a template, building a good website will take some time, and you shouldn’t rush the process. You should try many different combinations until you find that one that’s worthy of your brand. However, make sure that you don’t go overboard – it’s a thin line between making things interesting and exaggerating.
Everything you do decide to include in your website needs to be perfectly appropriate to your business niche, because practically every group and subgroup has created some guidelines that should be followed, so make sure you do some research and learn what your primary audience looks for in a website.
Provable Evidence Every website that’s dedicated to a business has a section about their partners, recommendations, number of satisfied customers, etc. However, most businesses decide to bend the truth a bit – let’s use a diminutive here and call it using flowery language.
But there’s one simple fact we should all be aware of – by putting in some extra effort, which takes no more than a minute, every visitor on your website will be able to find out the truth, by nothing more than a bit of online browsing. When your “exaggerations” are out in the open, you can be positive that you have just lost money.
So, update your data and tell the truth. When you’re a new business, it’s kind of difficult to gather a sufficient number of recommendations and reliable partners, but those numbers will grow in time – you can be sure of that.
Timeless This is just a start, but there’s already one too many things to look out for. However, if you take your time and explore all the options, you’ll be able to create a sophisticated selection that will enable you to stand out from your competition and build something truly timeless.
These are only guidelines, obviously, because there’s no definitive rule book for building a quality website. As a matter of fact – if there ever was a book like that, all websites would look alike, which completely negates the option of standing out and being different from your competition. So, it’s really a good thing.
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