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Other than making your website user-friendly, you also need to build it in such a manner that it’s welcoming and visually inviting. By using the right elements, you’ll be able to cause this effect. But first, you need to get familiar with them. This time we’ll put our focus into more tangible components that should be carefully implemented into the online presentation of your business.
Relevance & FocusThere is no more room for poor quality content and sneaky SEO tricks. The internet users are far more experienced now than a couple of years ago, and no one will show interest for your business if they spot even the slightest effort to be tricked like this.
By investing in high quality content that has a clear focus and isn’t misleading, your customers will actually be motivated to stick around. When the tone is friendly and when the services or product description is transparent, you’ll be perceived as a reliable and trustworthy business. That’s the whole point, isn’t it?
SimplicityThere’s only so much attention visitors are willing to dedicate to any given website, so you definitely don’t want to burden them with things that aren’t necessary. When a potential client or a customer arrives to your website, you want them to be able to see the list of services that you offer without having to perform multiple clicks and navigate confusing menus. Go with a clear, simple design that is centered on your core products and services.
Applying ColorsIt’s important to establish a sort of harmony. Flashiness and tackiness only lead to – well – self destruction. It’s important to put in additional effort in order to find just the right shades that will best convey your brand values in a visually stimulating manner.
The first factor you should include is your niche, because not all colors work for all types of businesses. For example, a law firm shouldn’t go for colorful vibrant shades. On the other hand, a kindergarten shouldn’t be in gray, black and earthy tones, should it?
Memorable with Lasting ImpressionYour origins, the way you do business, that special approach you have towards your clients and customers, special offers and loyalty programs are all different mediums you should use to stand out from the sea of similar businesses.
If you don’t come up with an original approach, and you simply decide to go with a pattern, no one will be able to find out what it is that you stand for and what makes you worth the attention. This is probably the most important part of creating a quality website – a personalized method that will inspire loyalty among your audience. You need to have that X factor which will leave a lasting impression.
Trend currents are changing pretty fast. Up until last year, websites were built with flat design and simplicity in mind, but now we can witness a sort of a step back, because shadows and animations are being re-introduced.
Considering that fact we can all conclude that creating a timeless website is more than challenging. Following all the current trends isn’t the best solution. However, if you make a careful selection in order to emphasize your list of services and products, you just may be on the right track.
In these modern times, the internet has become one of the most popular mediums with whom people interact. This is what good business owners recognize and they try to utilize the internet as much as possible. The best way to represent yourself online is by having a properly designed website. No matter if you own a website for blogging purposes or your retail store, it is vital that your page is of high quality in order to fulfill its purpose. A good website will benefit any company and especially startups and medium sized businesses. Websites are no joke, especially when you consider the fact that each year, there are more and more web designers, logo designers and content writers. Just having a website is not enough, the quality is also very important. When making your website, these are the key aspects on which you should focus.
The first thing your site needs to have is well written, relevant content. This especially applies for blog pages since most of it is text. It is a well-known fact that people like reading unique content. When someone opens a website which includes related text that actually has some value, it is more likely that they will continue reading. When someone learns from something written on a page he (or she) will be encouraged to hire services or buy something from that page. Generic text can leave a bad impression on potential clients and customers, and make them think that the company they browsed is also generic. The content on your page must include all the relevant information about your company, its goals, its history, portfolio and offer information about what services, products and expertise you have. It is important to anticipate what answers people are looking for on your website. Include those answers from the beginning and don’t wait for people to ask you directly – the more potential clients know about you, the bigger the chances that they will engage in business deals.
The question of design is a complicated and constant issue. There are many opinions on how a website should be designed. However, there are no standard rules that are universally applicable. Companies are different, websites are different, and therefore, the designs should also be different. When explaining how your website should look to your designer, you should focus on clearing what your business stands for. The design of the page should be incorporated together with your brand and give a clear picture of who you are. When making a website, avoid using stock templates as they will make your page look dull and boring. Use different colors and at least two types of fonts in order to emphasize important things and to catch attention. A good website must also have professional photos, preferably unique. By posting unique photographs, you will say much more, but don’t overdo it and create a balance between the amounts of photos and text. It is essential that the logo of a company is incorporated properly into the page design.
Although it is very important for a website to have quality content and unique design, these two won’t have a positive effect if they overwhelm each other. Having clear navigation for a site means that it will have high usability, which will ultimately highlight the design of the site. What does good navigation mean? This means that the person browsing the site will have no problems navigating through it, no matter how good or bad their computer skills are. Making the site intuitive and easy to handle will help all of the visitors find what they are looking for, resulting in more interactions on the page. If a person is confused with how things are set up on a certain website, they will probably lose patience and leave the site - this is why you can’t afford having a site complicated to use.
A good website is the place where you will show off your brand. This is why it is important that people feel pleasant when they go through your page. Furthermore, every time you are mentioned, it will remind them about having pleasant memories related to your name.
For a business to achieve success and growth, it is crucial to have an online presence. The same rule applies for any kind of business, no matter if you offer services, sell products or you offer advice and consulting. Being visible on the internet can help small business and major corporations as well. There are many business owners who make a terrible mistake by thinking that having a Facebook page is enough. Don’t get me wrong, having a Facebook page is a good thing, however there is a lot of difference between what a page can do and what a website can do. It’s arguable which one is better, but one thing is for sure – your business cannot function properly without a website, while Facebook is optional. Here are some key things a website can provide, which Facebook can’t.
A Website Is Your Own
The main reason why people think Facebook is very good is because of the huge number of people using it. People get the feeling that it will last forever, given the fact that there are billions of users worldwide. Well that’s what most users thought about AOL during the 1990’s and about MySpace during the 2000’s and now, there are very few people who are actually using these. What will you do when you put your money and time into Facebook or other social networks and then they crash and burn? There is nothing you can do - you will lose all your online exposure to all the clients you had. This is why having a website is indispensable, as there is nobody in the world who can take it away from you. It is yours are yours only and it will be there forever, growing constantly - like a quality real estate investment. Whoever claims that social networks should be a primary business asset for online marketing doesn’t know what he or she is talking about.
It’s Much Easier For Clients To Find You
By making a proper website, you will enable potential clients to find you easily. A website has a unique domain name which you will come up with, so when someone types your name in the search engine, your website will pop out. Having good content on your website can also rank you better on the web which will ultimately lead to more traffic. Customers have a hard time of finding smaller companies on Facebook because their search engine is not quite good, and it is very unlikely that your page will appear on someone’s screen. Because of these things, many people don’t even try to find services through Facebook.
A Website Is Better Suited To Business
When you design your website, you can include many things in it: good content which will interest a potential client, a design which is user friendly and allows people to see everything clearly, a call to action button, information about your business, contact numbers, etc. Properly written content can help you grow very quickly and establish a trustworthy client base. Clients love unique content and most people would rather trust a brand which offers original content than a brand that doesn’t. Furthermore, you can conduct A/B split testing to see what kind of layout suits you and your traffic better in order to raise conversion and through that, your ROI. Sure, you can boost your page through Facebook ads, but you have very little power when conversion on your Facebook page is in question.
Gone are the times when a website was a plus in your portfolio or marketing plan. Today, not having a website is a sign of a shady business which intends to hide itself behind a simple Facebook page which anyone can open. A well designed website is a sign of permanency and legitimacy, with the final goal of reaffirming your brand on the current market and setting you apart from your competitors. It is a continuously growing resource which can be further honed into an impacting marketing asset. If you are serious about your business, do not ruin your chances at success by attempting to communicate with clients solely through a Facebook page. It is kind of disrespectful and definitely not good enough.
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