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New Logo Set.
Here is a set of logos presented to a client in the form of a concept set. We send these to clients after they commission us to do a logo for their brand.
This client wanted the following for their logo:
Simple and Bold
-to the point
-will be on man many different apparel and promo products.
-must be the basis for a brand
-two colours only.- liking red and black my may be ok with orange... open to seeing other colours
-some hard-hitting, cold industrial and aggressive feeling ones and some a little softer - all masculine none feminine
-maybe a one done u like crest
- maybe one in a circle shape
-think Olympic weight lifting
Ideas to play with :
Lightening bolt, Japanese flag/rising sun, barbel with fist, sunset
Which logo do you think they picked?
Responsive Web Design, or RWD for short, is an oft talked about and frankly invaluable discipline in the context of today’s design industry. A few short years ago, it was enough for a design to render attractively in four or five different preset viewports.
This is no longer the case today.
As mobile browsing outpaced desktop usage in 2014 with statistics predicting a continuing increase, a website must have a mobile strategy in place in order to succeed. Moreover, the increasing variety of devices and screen sizes require designs to be more flexible than ever before.And while there were once multiple options for serving mobile users, such as m-dot sites or heavy reliance on mobile applications, the most relevant research to date shows that these solutions just aren’t as consistent or as cost effective as a responsive design.
What is responsive web design? As the name suggests, Responsive Web Design responds to the user’s viewport, device, or platform. Essentially, it’s a design that can attractively acclimate to any screen resolution.
Responsive web design in 2015 is already going beyond this definition, but it is still traditionally recognized by three primary concepts described in Responsive Design Best Practices:
It will be interesting to see how much the term comes to symbolize in the future. Right now, people are already confusing the term with the more breakpoint centered, Adaptive Design.
Recently, there has even been talk of expanding the definition to include taking advantage of unique device capabilities (such as specific commands on a touch screen).
The definition, perhaps not ironically, is quickly becoming as fluid as the concepts it describes.
Why continue with responsive web design?The diversity in devices used to browse websites is only growing larger, and it has become an expectation that users take for granted when exploring their preferred destinations on the web. Your design must respond to the user’s viewport if you want to deliver even a baseline acceptable experience.
More to the point, RWD is the preferred method of making a website more accessible by virtually everyone:
The advantages of RWD are immediate, and well documented:
Responsive design is more than a game of technical adjustments to a layout. It is a complete reimagining of the way in which content is delivered. The much more difficult challenge is strategizing how to deliver the right content to the right user on the right device at exactly the right time.
Jerry Cao — 6 months ago in Design & Dev
In business today, almost everything is done digitally, from marketing and sending mail to attending meetings and even networking.
With the internet taking over almost everything that we do in business, it may be surprising to learn that the old school business card is one thing that the digital world hasn’t figured out how to replace yet, and doesn’t seem to be going to any time soon.
Business cards may seem like a thing of the past, but this powerful little tool is of vital importance, and you should have a pocket full of them at all times. Keep reading to find out why.
It’s more personal
Swapping information digitally can be really convenient, however the price for this is that it’s also really impersonal. Engaging in eye contact and real conversation between two people is usually how the vast majority of great business relationships begin.
Two individuals with their heads buried in a phone may easily be able to swap the information they need – but the encounter won’t create any kind of significant memory.
It’s better to create a personal interaction by handing out a physical business card, and the recipient can always transfer the details to their smartphone later.
The most effective tool for direct marketing
With all the digital marketing tools available today, who would have thought that the humble business card is still the most effective tool for direct marketing?
Email marketing, SEO, and even paid media marketing all do an excellent job at generating leads and attracting prospective customers, but even still, they’re not as effective as an in-person meeting sealed with a warm handshake and a business card exchange.
You may encounter a potential lead at any time – so carrying business cards with you makes sure that you don’t miss any opportunities. Business cards can be an effective form of marketing that improves the legitimacy of your company.
Creative business cards attract attention
Your business card is a physical object that a prospective customer takes away with them from an encounter, meaning that your brand stays with them. If you meet a prospect and exchange mobile telephone numbers or e-mail addresses digitally, that is where it ends.
However, if you hand over a creative and interesting business card that makes a great impression, that person is much more likely to show it to other people, leading to more exposure for your brand and potentially more new customers.
Business cards show preparation
Have you ever met somebody who went to share their information digitally, and had a dead battery on their smartphone? Or, has somebody ever passed you their contact information on a napkin or piece of scrap paper?
It isn’t the most professional approach, and being unprepared can leave a bad impression on any prospective customers or contacts who you speak to.
Having business cards on you prepares you for meeting prospects at any time, and they will also be able to see this – which leaves a great, professional first impression of you on anybody you speak to.
Designing anything from scratch is hard, especially when you’re new to working with a designer or design team. Turning an idea into a product is a laborious process, and can’t just be handed over to design professionals; the client needs to be involved to help guide the process. Your job as the client is to help the designer understand exactly what is in your head so they can best serve you. While it’s easy to blame an unsatisfying final product on the designer, it’s up to the client to communicate effectively, give their designer all the tools they need to succeed and ensure that the best product is delivered. The best way to get the most out of your graphic designer or illustrator is to give them useful feedback they can take back to the drawing board.
Speak up early. Give feedback early and often. Nothing is more frustrating for designers than getting to the end of a project and hearing there is an issue they could have corrected many steps ago. Telling designers about issues early saves them time and results in a better project, as elements don’t have to be altered last minute. Take time to carefully look at the first draft that your designer hands you, make a list of the corrections you would like to see and state all of them at the follow up meeting (or, if you are working with Visually, in the Project Center). This won’t preclude further revisions, but it will prevent designers from iterating off of details and ideas they thought you tacitly approved. In general, if you don’t tell a designer something must be changed, they won’t know there’s an issue.
Be specific. When listening to client feedback, there are few things more frustrating for a designer to hear than phrases like, “This looks weird,” or “Could you make it pop?” Inevitably this will elicit a “Ok, and….?” response in your designer’s head. While something may indeed look weird, saying so without describing what you specifically find weird doesn’t help the designer solve the issue. At all times, be as specific as possible with feedback. Come with examples of styles, fonts, color palettes or layouts you’d like to refer to (and be able to verbalize what it is about those examples you like), or be able to point to specific elements you would like changed. Instead of “That looks weird,” say “The layout seems cluttered. Could we simplify this?” In the same way, be specific about the elements of the design that you like. If there’s a part of the design that you want to see more of, be sure to point it out specifically. While not everyone needs to be a design expert, giving specific advice requires a base level of design knowledge.
Talk about making improvements, not about mistakes. While people who work in visual arts and design are used to and receptive to criticism, it’s still easy to get on your designer’s bad side by questioning their judgement or being unnecessarily harsh when suggesting changes. Approach your relationship with your graphic designer in the same way you would a loved one, with discretion and tact. When criticizing an aspect of a project, try to frame the criticism around you and your preferences instead of their judgement. For example, when approaching the subject of changing a font style, don’t point to your designer’s work and say “This font is ugly,” but rather, “I would like to try a different font here.” Then specify the direction you’d like to go.
Listen to what your designer has to say. If you have suggestions on how to improve a project, there’s a good chance that your designer has already considered it. If so, be sure to ask for your designer’s reasoning as to why they made the decision they did. This allows you to see what your designer is thinking and learn more about their process and limitations. Once you and your designer state your cases, it’s time to start negotiating. Find out what the designer insists is necessary and indispensable to the project, then compromise on what can be changed.
Allow your designer some freedom While some clients may come into meetings with too few ideas, some have too specific a vision of what they’d like to see. If the designer returns with a draft that does not include every exact element you asked for, be sure to consider the changes your designer made before dismissing them. Sometimes when a designer works with too many demands, the final product looks like it was created by checking off boxes on a checklist. Be flexible, know what’s necessary to your product and what isn’t, then let your designer use their skills to create and improve upon your vision.
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Allison McCartney - Scribble Live
Now that we’ve wrapped up 2015, we’re excited about the new chapter 2016 will bring. We think most resolutions have the best of intentions, but tend to go too far. Instead of wild, shoot-for-the-moon goals, we think it’s far more practical to start with little evolutionary changes in 2016.
It may seem that a custom email address is a tiny detail when looking the whole branding picture of a company or organization, but getting one is very important. Simply put, this is what a custom email address will mean to your clients, potential customers and acquaintances: they will think of you as a real, solid and reliable business and they won’t perceive your email as a weekend hobby. So, don’t waste time and enhance your branding right now so that you can set sail on the journey to legitimacy. This type of branding is inexpensive and will have a huge impact on your brand.
How To Start
When creating your own custom email address, you have to look at the whole thing the same way as if you are building a website. The first thing you should have is a custom domain name of your own, then pick an email platform you will use.
A capable web designing team will first help you chose the most suitable domain name for your business and then find you an adequate custom email name for that domain. It is impossible to find a neat and catchy email name unless you’ve previously set the domain name right. In order to make the most out of your custom email domain, you will have to set things up right at the very beginning.
Question You Should Ask
Not all providers offer everything there is to it offer, and most of them like to hide their flaws. This is why it is important to know what questions to ask before deciding whether you should go with a certain custom email provider. The first thing you should ask is whether there is an option of creating multiple email addresses for your employees.
This is almost always possible, however certain providers like to charge extra cash whenever you want to create a new one and this is something you should look to avoid. You cannot afford having a non-working email address, as you might lose your communication with clients or miss deadlines. Ask what kind of support does that provider have and how you can contact them: via phone, email or something else. And, one more important question you should ask is whether that provider’s offer includes syncing features that can allow your tablets, or smartphones to connect with that custom email domain.
Name Your Addresses
Once you have set up your custom email domain address, the next step is to make individual addresses (this is the part that goes before @). Luckily, there are endless possibilities and you can use last names, first names, a combination of these two, role names like “manager” or “support”, nicknames, etc. Before you start, think about the future. Make individual accounts for all people that work with you.
At the beginning, your team can be small, but later on, you might have two people with the same name and what will you do then? This is a potential landmine you should consider. The best way to avoid this is to combine both last and first names a there are small chances of hiring people with same exact names and surnames. After you’ve set up individual accounts, make some general accounts based on the roles people have. Having these email addresses will also allow you to perform better online advertising.
Don’t miss out on having a custom email address for your business, as it will help you organize yourself better and make your work more transparent.
There’s a clear purpose to websites, and it’s to showcase your products and services, engage your target audience and effectively market your brand online. Your website is your online center of operations, and the goal is to turn as many visitors as you can into customers. To put it in technical terms, you are looking for more than just a high level of website traffic – you are looking for a high conversion rate.
While effective website design will mean different things for different industries and niches, there are a few clearly defined guidelines for creating a good website tailored to your target audience. In the following paragraphs we will be taking a look at the seven basic phases of the web design process, and how they all come together to create the perfect website for your needs.
Phase 1: Analysis
First of all, we need to gather information. That will help us determine the whole purpose of a website, its goals, and of course – its target audience. An average visitor of your or any other website has practically seen it all, so they will be able to recognize whether you are a true professional or yet another spammer just by taking a glance at the landing page. If a visitor can’t find what he or she is looking for in about 15-20 seconds upon landing on one of your pages, they will leave – it’s that simple.
Phase 2: Planning
After all the data has been carefully sorted out, we are ready for the next phase – planning. This is where we determine the best website architecture based on the client’s feedback, taking into account factors such as the latest industry trends, target demographics and the client’s chosen niche. A pure eCommerce website will require a different structure than a dedicated blog that has a shop page with only a few products, and a sophisticated B2B website will need certain design features that a B2C website targeting millennials might not.
Phase 3: DesignIt’s finally time for Evolve Already to do some magic. Once we know exactly what we need to work on, we can establish different wireframe models. This is essentially the skeleton of your website. Once we establish which option works best for your business, we can start with visual ideas and try different styles until we find the right one. It’s not about pure aesthetics here – it’s about finding the fonts, style and color pattern that accurately represent your brand image and core brand values.
Another important factor needs to be included in this phase – usability. In order to provide maximal convenience to your visitors, the website has to be easy to navigate and have plenty of information that a first-time visitor may need.
Phase 4: Content
It’s difficult to come up with a great amount of diverse content on a regular basis, but there are ways of making it work. Different types of visual content – infographics, photos and videos – can keep your target audience engaged when used in combination with text, both on your product and service pages, landing pages and on your blog.
If you want your content to grab people’s attention and convert visitors to customers, your brand language has to be consistent, and you have to understand your audience.
Phase 5: Development
Using our knowledge of HTML, CSS coding and Database Management Systems, we are able to turn our initial design ideas into a beautiful website that runs smoothly and is easy to navigate. Since the majority of your potential clients or customers will likely be accessing your website via smartphone or tablets, we provide a fully responsive website design that looks great on any platform and resolution, from large computer screens to compact tablet and mobile screens.
This step is often skipped by many developers, which is a big mistake. We’ll put your new website through a number of thorough tests to ensure that everything is done right and that there are absolutely no problems. Even the best laid out plans need some in-field testing and a few revisions before they are completely bulletproof, which is why we go over everything again several times to smooth out any small problems before delivering the final product. Finally, a new website needs to pass one last test so we ask ourselves one last question – does it fulfill its purpose?
Phase 7: Deployment
If the answer to our last question is positive, we are ready for deployment. But that’s not where our job ends – our team continues to monitor the website once it goes live, so that we can fix any potential bugs right away. You should also know that we offer maintenance services, so you can contact us if you’re in need of any assistance.
Now that you know how we do business, we really hope that you’ll find us to be a reliable and trustworthy answer to your web design needs. Naturally, we’re always open for fresh ideas and suggestions, and our team is ready to tackle new challenges, so don’t hesitate to contact us.
If you want your business to succeed and have much larger profit, then you will have to learn to appreciate the value of marketing - especially online marketing. The potential for advertising your products or services online is greater than ever - even big companies have started to invest more money into digital marketing rather than traditional marketing methods.
This is all due to the increase of online activity because mobile technology has taken a big portion of the web. Mobile phones have been optimized and enabled to run perfectly on all platforms, and now it’s very easy to order or buy things online using a mobile phone. This is why you must start to advertise your business online so that more customers look your way. The best tools you can use for the beginning of your ad campaigns online are Google Ads and Facebook ads, and here is how they can help your business.
Facebook is the most popular social network, meaning that there are many potential customers or clients you can target. Furthermore, it offers some unique and powerful features that can help customize your campaign and target the right crowd.
Bear in mind your business goals when creating advertsIf you can reach the right people, you can reach the right goals. The adverts on Facebook are designed in such a fashion that they get the best possible results from the people who are targeted by your ads. No matter if you want to attract more people to your shop, your website, get them to use your app, comment or like your page, you can create specific ads that can help you achieve this.
Target your audience
When creating an advert, you can choose the specifications of the audience that will be able to see your ads. This is very important, since not all people will be interested in your products or services, and with these traits, you can find the ones who will. You can target your audience by:
Check your performance
After you have launched your ads, you will be constantly updated by Facebook on the ad’s performance. Things like how many people have engaged with your advert and how many have seen them. Based on how people respond, Facebook will send you crucial details that can help you improve your ad even further.
Google Adwords is an effective advertising tool that can enable customers to find a certain business the moment they are searching for a service or a product that business is currently offering. Every business, no matter how big or small, can use Google Adwords to achieve business goals and grow its reach, which may lead to an increase in sales.
Depending on the objective of your ad campaign, you can choose many different ad types. You can choose plaintext ads, text or image ads, product listing ads or video ads for YouTube. Before even starting the campaign, make sure that you understand all types of ads and what they are suited for.
Keyword researchKeywords research is the essence of Ad campaigns. All of the keywords included must be specific and incorporated with all variations and possibilities while keeping in mind the targeted audience’s interest. The main keyword types are:
These are the basics of Google and Facebook ads. Start small and create a minimum ad campaign so that you get to know these tools even better. To improve your advertising even further, you should learn how to write online classifieds, as they can benefit your business as well. If you want to make more complex campaigns, try informing yourself even further.
The first thing everybody should understand is the value of online classified ads for their business. Simply put, not knowing the importance of classified ads for your marketing campaign is like not understanding the value of Live Chat for your Website. Once you understand what the uses are for these kinds of ads, you can get your products ready for the go. When I say this, I mean that you should start thinking about creating a winning copy of your own. This is why I have put together a list of important things that can help you write a classified ad that will bring positive results. Here are the things you should look for when writing one:
Choose the right publications
This is something that most people are aware of, however they make many mistakes when selecting publications and this is why I think it’s worth repeating. When you are a fairly small entrepreneur, it is important to avoid wasting funds and you should save money when choosing the right publications for classified ad campaigns. So, which publications are the best? The first ones are online magazines and newspapers that your audience reads. The second ones are those that your competition uses. And, finally, the third ones are publications that have a powerful classified section. Even though magazines and newspapers should be your priority, do not neglect other publications, but try to make the most of them by learning about publications in order to reach your potential buyers.
Analyze classified sections carefully
As soon as you released a few publications which your audience has read, you should examine classified sections. How large are they? What are the costs? Who is your competitor? What categories are most suitable for your ads? Should you pay by line or by wordcount? Another thing you should examine are graphics? Are the headlines bold, or are they all caps? Can you use colour? Are there boxes or borders surrounding the copy? If you examine a couple of issues of a certain magazine, you may find ads which are being repeated over and over again. This is a clear sign that this add is the winning one.
Ask for a media kit
What is a media kit? It’s just a folder with information about advertising data concerning a publication in particular. Besides the cost of those ads, the kit can show you deadlines, circulation figures and useful demographic information which are served by the publications. These media kits are always free and everyone can request them and, in most cases, they come with sample copies of the publication.
Write a strong headline
A headline is one of the most important parts of any kind of ad. This is why you should put in a lot of effort into writing a good one. A good way to start is to point out the benefits of your service or products. Make a couple of different options and then choose the one that would most likely grab people’s attention. Shorter is better, so make your headline have no more than six words and try to stress the problem and the solution for it.
Write a sales message
One of the best methods for creating a strong classified ad is to include a sales message about your services or products and then cut its size down. Include all of the important elements. This includes calls to action, headlines, benefits, contact information and your offers. Apart from making sure that you use your ultimate benefit, you should also write paragraphs that explain how you will help your potential clients. Will they save money, improve their efficiency or ensure a promotion?
Bear in mind these things when writing your ad. Try a couple of options and see which one gets the most attention, and after that, you can try out different publications for increased effects.
It’s not an uncommon thing that Google permanently or temporarily removes certain sites from its search result and index. Google can perform these actions if it feels obligated to do so by law or if those certain sites do not meet the quality guidelines Google has set. Google is on a mission. Their goal is to give their users access to unique content, accurate information and the best writers out there. This is why the company constantly improves and tweaks its algorithms so that only the best content on the web gets exposed. Here are the most common reasons why Google might take action against your website. Even though there is no official information about why Google will penalize you, it is proven that these factors can make you become suspicious in their eyes.
This is one of the most obvious and sadly, most common reasons why a site can be penalized. Content is one of the key ingredients for a quality website. The way Google looks at it – any site with copied content is less useful. In order to get blocked because of this reason, you will have to copy almost all of the text on your site. In most cases, Google will “just” lower the ranking of your website. When launching a website, make sure that the content you add is well written and unique. You can also try using tools like CopyGator or Copyscape to check if your text is unique.
Some claim that people will not get penalized for this, but personally, I disagree and there is evidence in the past that proves that this is a bad thing. When someone buys links, Google can see this move as page rank manipulation and this is where the controversy lies. If you have purchased multiple bad links, your actions may catch up with you and the future and your website may be in jeopardy.
Content stuffed with keywords
There are many weird and useful rules concerning the density of keywords in a certain text. It is true that none of these rules are really proven, however every SEO newbie knows that if a certain text has a high keywords density, then it means that Google will probable flag this content as poorly written. If Google notices you have a large number of keywords in your content, they may punish you, no matter if you deserved it or not.
Overuse of anchor text
In the past, many of SEO professionals have done their job by linking many keywords so that they could increase their authority. However, since the Penguin update in 2012, this technique has been shut down and discouraged by many people. This is why you should remove all of your unnatural, forced keyword links and replace them with well phrased and honest links in proper English.
Links from other sites which are in another language
This may seem unfair, and many people feel like they have been wronged with this rule. If your page contains a legit link from your client which is located in another country, you have done nothing wrong. However, it is still hurtful to your website. Well, the logic behind this is actually not bad because users usually prefer one language – English. And, if you have a site with links to sites which are in some other language, chances are that they won’t be useful to them.
If your site has already been blocked, then removing the block will be really hard. The first thing you will have to do is figure out why you have been penalized - then you will have to fix what’s wrong and still, that won’t guarantee that your site will be unblocked. The best thing you can do is start a brand new website and go from there.
Design is one of the broadest terms out there and when someone says “design”, he can mean a lot of different things. When someone is a designer, it’s still unclear what kind of a designer he or she is and what is his or her field of expertise. With this profession come many different kinds of fields and responsibilities. There are many design roles that exist in various different industries such as tech (mobile apps, web sites), industry (furniture, houses, cars) or print (newspapers, magazines, etc.). Since the recent initiation of tech companies to try and focus on interface design, the whole story revolving around design has become even more confusing and many people don’t know what user interface is and what user experience is. In this article, we will explain what these two are and how they are related.
UI (user interface)
User interface is a field in which the designer’s main concern is how a certain gadget presents itself to the user. User interface takes care of the design of each page or screen a user is subjected to and it helps the user communicate with the device through visual aspects. A user interface designer is obligated to create an environment and its rules. For example, he is the one who decides what appears on the screen first and how things will be arranged on a certain page. Or, he can make the choice of whether a slider or a control knob is the best solution for browsing a certain page, graph or anything else for that matter. User interface is a whole cohesive environment a certain device has, making sure that a product has the same operating rules and intuitiveness.
UX (user experience)
User experience is a design aspect a major concern of which is how a certain project will feel when a consumer tries using it. There are many problems that concern user experience design. This is not only because there are many problems but also because there are many potential ways to solve them. One of the biggest parts of UX is the so called “logical flow”. How to start, where to go next, how to go back? These are all issues user experience deals with in order to create a product that will come in naturally for all potential users. The most common way to see how people react to a certain product is by performing tests with individuals and observing their behaviour through the whole process.
The connection between UI and UX
Now that we have explained what the difference between user interface and user experience is, we can get to how they affect each other. Even though these two are different things, they are strongly related and dependable on each other. The UX designer is the one who comes first and in a way, he is the one who creates the road which the user will take, but the UI designer is the one who will decide how that road looks like. The interface design can drastically improve or ruin the user’s experience, even if the UX designer did his job well. In a way, user interface and user experience are related similarly like web design and web hosting – there is no use for a cool looking web site if its hosting is bad.
It is very important to understand the difference between these two terms and once someone knows that, he or she will find it easier to make these two work better in order to create a great product.
One of the biggest problems when it comes to online shopping is that customers feel disconnected from their provider because they don’t have real time communication with them. Every entrepreneur, no matter how big or small, needs to understand that quality customer service is essential towards achieving a successful long-term business. Instead of losing potential customers, try to attract them and keep them engaged by adding a Live Chat feature to your website. This practice has proven to be effective in answering all the necessary questions to customers. Today, we will talk about the most important benefits of this feature and how it can help your business
Live chat offers convenience to your customers
Most people who shop in real life are used to being helped by someone while they are at it. This trend also applies to online shopping and that real time presence can be simulated with live chat. People want answers right away, and there are very few people who have the patience to ask something via email and then wait for answers. An online live chat feature will allow the visitors of your online shop to get immediate information and help when it comes to what they are interested. The wait time is much shorter and people can spend that time browsing your cool looking web site. Furthermore, live chat will remove that dose of uncertainty many people have when shopping online, as they will be able to see that they are buying from actual people who are there for them.
With live chat you will be one step ahead of your competition
It is a very surprising fact that many online retail businesses don’t use the live chat feature for their web sites. But, who cares about that - this means that there is more space for expanding your own business. When you add live chat to your e-commerce store, you will get a key advantage, as opposed to your competition, and hopefully, that will get you to the top. What is even more appealing is the fact that live chat users are usually those people who like to spend their money online. This feature offers reduced costs and convenience both for your business and customers as well. This means that this tool is the key for effective customer service.
Getting to know what bothers your customers
A universal issue for all organizations who try to make money online is getting to know what troubles potential customers and what their needs are. This need a customer has is called a “pain point” and there are many marketing teams and social media experts that work on these problems. When your customer base is filled with these pain points, the only thing you can do is write new content for your blog, web site, articles, or start a new marketing campaign. Both of these solutions require a lot of time and money invested, while at the same time, you will be losing in sales. In order to avoid this issue, make sure to consider live chat as this tool will help people address their concerns regularly to which you can tend immediately.
There are many live chat services out there and the differences are minor. Either buy one, or get a free tool, it doesn’t matter – what matters is how you use it. Make sure to assign someone to answer questions and give out information briefly.
Building a great website is challenging. There are more than just a few things you need to include, it takes some serious thinking and it can’t be done overnight. Many businesses think that just having an online presence is enough by itself, which is a beginners’ mistake.
Good or Bad?A quality website enables your potential customers or clients to approach you without any social pressure, check out your list of services or products and make up their minds about whether or not they would like to hire you, buy something from you or work with you. However, an important question pops up here – what makes a quality website?
In the sea of websites, there are some that clearly stand out – they receive more traffic and have a higher conversion rate, plain and simple. So, let’s try to extract a formula that makes a website more resourceful and appealing to the average visitor.
Subtle Presentation Flashy ads, tacky colors and “buy right now before you make the biggest mistake of your life” signs won’t get you anywhere. Your website is a reflection of your business and what it stands for – do you really want to be perceived as a desperate spammer?
You need to strive towards simplicity and elegance. Your services and products need to be subtly offered to your visitors, as if they had just entered a prestigious office, not a street stand. If you claim to be a professional, show it.
Transparency & Clarity Everything in your offer list needs to be self-explanatory. You should look at this situation from a personal angle – would you even contact someone in order to hire them if you were not quite sure what they actually do and how they do it?
Clarity is your main goal. Your website presentation must be highly transparent, so that people from your niche and people who’ve just heard of your business a minute ago can both understand exactly what you do. It’s the fastest and the most efficient path towards gathering loyal clients or customers.
Appropriateness When you’re trying to decide which font, what type of formatting and other visuals you’ll implement into your website design, you shouldn’t look at them as individual items, but as pieces of a bigger puzzle.
If you don’t go with a template, building a good website will take some time, and you shouldn’t rush the process. You should try many different combinations until you find that one that’s worthy of your brand. However, make sure that you don’t go overboard – it’s a thin line between making things interesting and exaggerating.
Everything you do decide to include in your website needs to be perfectly appropriate to your business niche, because practically every group and subgroup has created some guidelines that should be followed, so make sure you do some research and learn what your primary audience looks for in a website.
Provable Evidence Every website that’s dedicated to a business has a section about their partners, recommendations, number of satisfied customers, etc. However, most businesses decide to bend the truth a bit – let’s use a diminutive here and call it using flowery language.
But there’s one simple fact we should all be aware of – by putting in some extra effort, which takes no more than a minute, every visitor on your website will be able to find out the truth, by nothing more than a bit of online browsing. When your “exaggerations” are out in the open, you can be positive that you have just lost money.
So, update your data and tell the truth. When you’re a new business, it’s kind of difficult to gather a sufficient number of recommendations and reliable partners, but those numbers will grow in time – you can be sure of that.
Timeless This is just a start, but there’s already one too many things to look out for. However, if you take your time and explore all the options, you’ll be able to create a sophisticated selection that will enable you to stand out from your competition and build something truly timeless.
These are only guidelines, obviously, because there’s no definitive rule book for building a quality website. As a matter of fact – if there ever was a book like that, all websites would look alike, which completely negates the option of standing out and being different from your competition. So, it’s really a good thing.
Other than making your website user-friendly, you also need to build it in such a manner that it’s welcoming and visually inviting. By using the right elements, you’ll be able to cause this effect. But first, you need to get familiar with them. This time we’ll put our focus into more tangible components that should be carefully implemented into the online presentation of your business.
Relevance & FocusThere is no more room for poor quality content and sneaky SEO tricks. The internet users are far more experienced now than a couple of years ago, and no one will show interest for your business if they spot even the slightest effort to be tricked like this.
By investing in high quality content that has a clear focus and isn’t misleading, your customers will actually be motivated to stick around. When the tone is friendly and when the services or product description is transparent, you’ll be perceived as a reliable and trustworthy business. That’s the whole point, isn’t it?
SimplicityThere’s only so much attention visitors are willing to dedicate to any given website, so you definitely don’t want to burden them with things that aren’t necessary. When a potential client or a customer arrives to your website, you want them to be able to see the list of services that you offer without having to perform multiple clicks and navigate confusing menus. Go with a clear, simple design that is centered on your core products and services.
Applying ColorsIt’s important to establish a sort of harmony. Flashiness and tackiness only lead to – well – self destruction. It’s important to put in additional effort in order to find just the right shades that will best convey your brand values in a visually stimulating manner.
The first factor you should include is your niche, because not all colors work for all types of businesses. For example, a law firm shouldn’t go for colorful vibrant shades. On the other hand, a kindergarten shouldn’t be in gray, black and earthy tones, should it?
Memorable with Lasting ImpressionYour origins, the way you do business, that special approach you have towards your clients and customers, special offers and loyalty programs are all different mediums you should use to stand out from the sea of similar businesses.
If you don’t come up with an original approach, and you simply decide to go with a pattern, no one will be able to find out what it is that you stand for and what makes you worth the attention. This is probably the most important part of creating a quality website – a personalized method that will inspire loyalty among your audience. You need to have that X factor which will leave a lasting impression.
Trend currents are changing pretty fast. Up until last year, websites were built with flat design and simplicity in mind, but now we can witness a sort of a step back, because shadows and animations are being re-introduced.
Considering that fact we can all conclude that creating a timeless website is more than challenging. Following all the current trends isn’t the best solution. However, if you make a careful selection in order to emphasize your list of services and products, you just may be on the right track.
In these modern times, the internet has become one of the most popular mediums with whom people interact. This is what good business owners recognize and they try to utilize the internet as much as possible. The best way to represent yourself online is by having a properly designed website. No matter if you own a website for blogging purposes or your retail store, it is vital that your page is of high quality in order to fulfill its purpose. A good website will benefit any company and especially startups and medium sized businesses. Websites are no joke, especially when you consider the fact that each year, there are more and more web designers, logo designers and content writers. Just having a website is not enough, the quality is also very important. When making your website, these are the key aspects on which you should focus.
The first thing your site needs to have is well written, relevant content. This especially applies for blog pages since most of it is text. It is a well-known fact that people like reading unique content. When someone opens a website which includes related text that actually has some value, it is more likely that they will continue reading. When someone learns from something written on a page he (or she) will be encouraged to hire services or buy something from that page. Generic text can leave a bad impression on potential clients and customers, and make them think that the company they browsed is also generic. The content on your page must include all the relevant information about your company, its goals, its history, portfolio and offer information about what services, products and expertise you have. It is important to anticipate what answers people are looking for on your website. Include those answers from the beginning and don’t wait for people to ask you directly – the more potential clients know about you, the bigger the chances that they will engage in business deals.
The question of design is a complicated and constant issue. There are many opinions on how a website should be designed. However, there are no standard rules that are universally applicable. Companies are different, websites are different, and therefore, the designs should also be different. When explaining how your website should look to your designer, you should focus on clearing what your business stands for. The design of the page should be incorporated together with your brand and give a clear picture of who you are. When making a website, avoid using stock templates as they will make your page look dull and boring. Use different colors and at least two types of fonts in order to emphasize important things and to catch attention. A good website must also have professional photos, preferably unique. By posting unique photographs, you will say much more, but don’t overdo it and create a balance between the amounts of photos and text. It is essential that the logo of a company is incorporated properly into the page design.
Although it is very important for a website to have quality content and unique design, these two won’t have a positive effect if they overwhelm each other. Having clear navigation for a site means that it will have high usability, which will ultimately highlight the design of the site. What does good navigation mean? This means that the person browsing the site will have no problems navigating through it, no matter how good or bad their computer skills are. Making the site intuitive and easy to handle will help all of the visitors find what they are looking for, resulting in more interactions on the page. If a person is confused with how things are set up on a certain website, they will probably lose patience and leave the site - this is why you can’t afford having a site complicated to use.
A good website is the place where you will show off your brand. This is why it is important that people feel pleasant when they go through your page. Furthermore, every time you are mentioned, it will remind them about having pleasant memories related to your name.
For a business to achieve success and growth, it is crucial to have an online presence. The same rule applies for any kind of business, no matter if you offer services, sell products or you offer advice and consulting. Being visible on the internet can help small business and major corporations as well. There are many business owners who make a terrible mistake by thinking that having a Facebook page is enough. Don’t get me wrong, having a Facebook page is a good thing, however there is a lot of difference between what a page can do and what a website can do. It’s arguable which one is better, but one thing is for sure – your business cannot function properly without a website, while Facebook is optional. Here are some key things a website can provide, which Facebook can’t.
A Website Is Your Own
The main reason why people think Facebook is very good is because of the huge number of people using it. People get the feeling that it will last forever, given the fact that there are billions of users worldwide. Well that’s what most users thought about AOL during the 1990’s and about MySpace during the 2000’s and now, there are very few people who are actually using these. What will you do when you put your money and time into Facebook or other social networks and then they crash and burn? There is nothing you can do - you will lose all your online exposure to all the clients you had. This is why having a website is indispensable, as there is nobody in the world who can take it away from you. It is yours are yours only and it will be there forever, growing constantly - like a quality real estate investment. Whoever claims that social networks should be a primary business asset for online marketing doesn’t know what he or she is talking about.
It’s Much Easier For Clients To Find You
By making a proper website, you will enable potential clients to find you easily. A website has a unique domain name which you will come up with, so when someone types your name in the search engine, your website will pop out. Having good content on your website can also rank you better on the web which will ultimately lead to more traffic. Customers have a hard time of finding smaller companies on Facebook because their search engine is not quite good, and it is very unlikely that your page will appear on someone’s screen. Because of these things, many people don’t even try to find services through Facebook.
A Website Is Better Suited To Business
When you design your website, you can include many things in it: good content which will interest a potential client, a design which is user friendly and allows people to see everything clearly, a call to action button, information about your business, contact numbers, etc. Properly written content can help you grow very quickly and establish a trustworthy client base. Clients love unique content and most people would rather trust a brand which offers original content than a brand that doesn’t. Furthermore, you can conduct A/B split testing to see what kind of layout suits you and your traffic better in order to raise conversion and through that, your ROI. Sure, you can boost your page through Facebook ads, but you have very little power when conversion on your Facebook page is in question.
Gone are the times when a website was a plus in your portfolio or marketing plan. Today, not having a website is a sign of a shady business which intends to hide itself behind a simple Facebook page which anyone can open. A well designed website is a sign of permanency and legitimacy, with the final goal of reaffirming your brand on the current market and setting you apart from your competitors. It is a continuously growing resource which can be further honed into an impacting marketing asset. If you are serious about your business, do not ruin your chances at success by attempting to communicate with clients solely through a Facebook page. It is kind of disrespectful and definitely not good enough.
If you want to find yet another way to optimize your website and promote your business, the best way to do it is to set up a website in Google Places and Google+. In that way, your website will appear higher in Google rank but it will also be seen on Google maps.
Step 1 – Setting up the account
The very first thing you need to do is to visit the following link – google.com/business – and start filling out the necessary information. Make sure you give all the valid information and use the exact same address as one that appears on your website. By doing this, you are allowing Google to match up all your addresses from the web and therefore rank you higher in the SERPs.
Step 2 – Business category
Apart from all the necessary basic information, including name, address, postal code and phone number, you will be asked to choose a business category and let your customers know what kind of business you are conducting. However, if you only offer delivery services and don’t offer services at your location, you should make your address invisible. In that case, the clients won’t be confused, and they won’t keep trying to reach you at the address you provided.
Step 3 – Verifying the business address
In order to put your restaurant, café or any kind of business on Google maps, you will be asked to verify the address by mail, phone or use instant or bulk verification. Phone verification is available only for certain businesses, so you may not see this option. Instant verification is available only for those who have already verified their website with the webmaster tool. Bulk verification is available only for businesses with ten or more locations. The most usual way to verify your business is through mail. Google will send you the postcard with the verification code to your business address, and upon receiving this code you may enter it into your dashboard. It will take no longer than two weeks to receive the postcard.
Step 4 – Connect the website with your Google+ local page
The best way to do this step is to use Webmaster tools for verification. From the page you want to edit, sign into Google My Business, click on “Profile”, and then click on “Link website” next to your website URL. If your website is the part of webmaster tool program, Google will give you the option to send a request for approval to the webmaster. After the request is granted, you’ll receive an email and you will notice the check mark on your about tab.
You may also want to consider adding the Google+ badge on your website, and start sharing updates from your dashboard. You can post a picture, video or share an interesting link, but you can also create an event and send the invitation to your regular clients, or make it public and attract new ones. The best add is a satisfied client, and having great reviews and positive comments will definitely help you grow your business.
This has probably been the most frequently updated topic in the past few years, and it’s quite crucial to keep up to date with recent trends when it comes to web design. No matter if you’re a business owner, a blogger, a designer or a marketing consultant, you simply must know what the upcoming year is bringing. Having a good online presence in general is quite important for practically every industry now, and this subject simply can’t be ignored.
Each year brings a couple of new trends, usually based on the old ones. Since flat designed reached its popularity, nothing that big happened. However, even the slightest detail can really make a difference, so keep on reading and find out what changes you should introduce.
Long Scroll Including Crucial Elements
By implementing the long scroll into your website, you’re actually giving a certain amount of control to your visitors. This is a very neat way to organize the crucial points of your business, products of your shop or your blog posts. Besides, if you take a look at it from a visitors’ perspective, scrolling takes very little or no effort at all, and this is a fine method to keep them on your website.
Rich Animations & Quality Video Content
The scrolling method implies that you have rich content. In this case, the material in the form of text might be tad too much, which is why you should turn to video content and animations in general. Visualization is an extremely important factor here – if you find a way to keep your visitors’ eyes busy, you’ll be able to manage a certain level of attendance growth.
Basically, accidental visitors are no more than extra numbers in your monthly website overview. Your focus should be on creating a circle of loyal visitors or customers that are actually interested into your content or products. More and more websites from all possible niches are introducing account registration, most in the form of various popups, and you should do the same.
Rich & Warm or Black & Artistic
You can’t do both, so you’re either going for dark shades and an artistic angle, or you’re implementing a warm colorful approach to your website. A carefully harmonized choice of colors simply must exist – experts or not, everyone knows how to tell a good website from a bad one. This is definitely something you need to have a practiced eye for, because picking out colors based on your affinities might not be the wisest choice. An experienced designer will be able to give you a professional piece of advice, and make a color selection that will present the focus point of your website in the right light. Again, visualization is extremely important here and you definitely want to leave a great first impression.
Full Screen Header & Navigation
If you decide not to go with the long scroll, navigating a website is becoming increasingly intuitive – the whole point of designers is to predict visitors’ needs and form the whole website around them. Going with a full screen header and all sorts of menus, carefully hidden and vividly exposed, is definitely a good idea. Additionally, hidden icons and buttons should be treated like if they were an excitement factor that’s highly practical. No one said that your website can’t be entertaining – as a matter of fact it should – so don’t exclude humor or the element of surprise.
One More Thing… The fact that content in the form of text isn’t in this list doesn’t mean it became irrelevant at all. The last couple of years were all about the “Content Is King” slogan, and this is something that still stands. No matter how much text your website needs, you need to invest in its quality and not mere quantity – your visitors will be able to tell the difference in just a couple of seconds, which will be a crucial factor when it comes to the duration of their stay.
That’s pretty much it for now, but I’m sure at least a couple of trends will pop up before this year is officially over. Do your best to keep yourself updated and try to make a balanced selection of trends you decide to implement on your website.
For a business organization to be successful and influential, it is very important to have great branding and unique logo designs. No matter if the organization is big or small, branding is one of the most important things for each business. The rules applies for any kind of business, even if it’s an online business or a B2B. A quality brand strategy will open up many possibilities to an organization. A brand is a promise you make to your customers and it shows how reliable you are. Having a good logo design is one of the most important aspects of a brand. A catchy and nice looking logo will ensure that people will remember you and it can make you look professional. Logo designs have come really far, meeting certain standards and there are a few types of logos which are best.
Wordmark (Logotype) type
A recent study has shown that 37 % of the top 100 brands have logos which are Wordmark. Wordmark logos only consist out of a piece of text which is usually stylized by a unique font. These logos are best suited for companies that have a very distinctive name that stands out. They are very effective for small companies who are just starting to build their name because the name itself will be part of the logo. This way, people will memorize the name of your organization a lot faster and the word about your mere existence will spread out. The best example for this type of logos is Google. Their logo is simple with a minimalistic design, but it’s effective because their name is short and catchy.
Icon or symbol (Brandmark) type
A picture can say a thousand words. With a symbol, it is possible to associate people to an idea more easily than just with plain text. Traffic signs are a perfect example of how this works - none of the signs have any words on them, however they are able to tell us a lot - what to expect, how to act. They can motivate us to perform actions without saying a word. By applying the same rule, these Brandmark logos can tell a story about your company and reveal your identity without having to state a word. Because of this, Brandmark logos can be quite useful to global companies, as the customers will associate the symbol to the company, rather than the text they don’t understand. These types of logos are very good for companies that have long names because they will enable them to draw attention to their logo rather than their name. Using an icon or a symbol as your logo can also be risky, as people won’t be able to see your name, meaning that choosing this type of logo for a new company would not be a great move. Companies that have these kinds of symbols are usually very high profile.
Initials (Lettermark) type
For each type of logo, it is important to keep it simple. Lettermark type of logos is as simple as it gets. They are quite similar to Wordmark logos as they are also comprised out of letters. They do contain text, however they have the initials of a company, rather than its full name. This type is quite handy for companies that have long names, or names that are hard to pronounce and remember. Think about it, would you rather remember the name “International Business Machines” or “IBM”. I think that very few people know the full name of this company, but everyone has heard of “IBM”. With lettermarks, it is easy to reduce the size of your name and yet make it easier for customers to remember you.
Designing a logo for your organization is the first step towards making a brand name for yourself. Many people don’t understand the value of a good logo and undermine the work of logo designers. Take time to figure out what kind of a logo would represent your company in its best light. Make it special and unique by working closely with the designer and it will pay off.
Not so long ago, web designers were searching for a way to create the best possible website that can be accessed through any desktop. However, with the rapid growth of smartphones, tablets and smart TVs, the most important feature of any web design is certainly responsiveness. Responsive web design will help you optimize your website and improve search presence, with the same SEO strategy for any device and any platform.
1. What does responsive web design actually mean?
It is a way of designing in which the user experience is optimized across a wide range of devices. A responsive website is coded in a way that enables the same page to be displayed effectively on any device and can easily be adjusted to fit a smaller screen. This feature provides an optimal viewing experience that includes easier navigation without too much resizing. In addition, you’ll need just one SEO strategy regardless of the type of device used to access the website. Changing the layout of the site and making it mobile-friendly is an essential part of a well-designed modern website.
2. Why responsive website is a must?
Since Google gives advantages to mobile-friendly sites, it is impossible to expect a good SEO rank without a responsive website. Due to the fact that search engine visibility largely depends on this feature, every serious company is doing their best to fit the content to any screen size - from mobile phones to large screens of smart TVs. Moreover, more and more people are accessing the web via mobile devices, so if you don’t want your business to suffer some serious consequences, you must have your website optimized.
3. It’s all about users
User experience is the key factor in any successful business. If the company website has poor performance, and can’t be viewed on every mobile device, the chances are quite likely that you will lose the client. Nobody wants to waste time on a confusing website, desperately zooming in and out, in order to click on the specific link. The customers are more likely to purchase your product or consider your services if the website is highly functional and easy to navigate.
A poorly designed website may be seen as a lack of interest in your customers, and an inability to take care of both the customers and the business. This is especially important if your company is a startup. The clients have real power, and nobody wants to start with bad reviews on social media.
A well-designed and mobile-friendly website can be easily viewed on any IOS or Android mobile device as well as on a desktop. Not only will it have a positive effect on user experience, but your website will also increase its search engine visibility. If you are striving to achieve a bigger goal and higher SEO rank, responsive web design is certainly something you must consider. Having a responsive website will show the clients that you care about their needs, and that you care about your business.
The way that a company is perceived is closely linked to its business practices, but the logo itself plays a huge role in capturing the imagination of customers. A good logo is like a catchy tune – it’s not too complex, it has just the right tone, it’s creative and unique and it’s easy to remember. While some people are turning to cheap and quick automated logo design solutions, the true professionals understand the value of a custom logo that someone poured hours of hard work into. If you want something that is modern, slick and leaves a powerful impression, then consider the following tips carefully.
A word that should be at the forefront of a designer’s mind is “context”. You need to know how you’re designing the logo for, what their values are, the habits of their target demographic, but most importantly, you need understand where the logo will go and how people will view it. In the last few years the online public has turned to smartphones as their primary means of browsing the web, which means that you’ll have to think about visibility on small screens. A logo will need to scale effectively and be clear on a number of different screen resolutions.
Make it dynamic
A logo can get a little bit stale with time, so you can take a hint from Google and try to spice things up using a dynamic design that really catches the eye. It doesn’t have to be animated – you can use several variations on the same theme, e.g. using different color combinations, and switch it up during your marketing campaigns.
Forget about capital letters
These days it’s all about keeping things compact and simple, with numerous companies opting for an all lowercase typeface. It may seem a bit more informal to someone who is used to the old days of impressive complex designs, but in the online era no one has much need for capital letters. This type of design is endearing and straight to the point, making it an excellent choice for any respectable company.
Lines, tubes and geometric shapes
The need for a streamlined logo design that displays well even in smaller sizes has led a lot of designers to return to basics and use simple lines, dot tips, tubes, elliptical patterns and basic geometric shapes in a lot of creative ways. Depending on what a particular client needs, these design elements can give everything some more depth, and the symbolism of great things being created from simple elements is a nice touch.
Go for a custom minimalist typeface
The age of inspiring custom typefaces and typeface only logos, such as the Coca Cola logo, has not been forgotten and this style is experiencing a resurgence. If you have the talent, patience and good balance of creativity and analytical skills, then creating your own typeface may be the best choice. However, keep in mind that less is more these days, and avoid overly dramatic serif fonts – a nice clean sans serif will do the trick.
The future of any website strongly depends on proper web design. Due to the fact that the content and information must be easy to read, the right choice of font or the color of the letters can make a significant difference and help in overall success of the website. This is why most web designers see typography as a key factor in making an easy to read and aesthetically pleasing website.
1. Font – How to Choose the Right One?
What is the best font for a website? There is no ultimate answer to this question, simply because it depends on the content and the type of business you are conducting. Of course, playing it safe and using fonts such as Arial, Times New Roman, Tahoma or Verdana can be a good solution. However, in some cases people will find it boring and won’t be interested.
Using more than just one font is advised, but you should be careful. Don’t use too many fonts or it will just look confusing and difficult to read. The best option is to use two or three similar fonts that will be easy on the eye and, therefore, a lot more readable. There are several classes of fonts such as Serif, Sans-Serif (these two are the most common ones), Slab Serif, Display, Geometric, Rounded and others which you can consider for your website.
2. Alignment – Take Care of the Details
Once you have chosen the right font, it is of great importance to organize the text properly. There must be some kind of visual hierarchy, otherwise the font selection won’t matter at all. When it comes to typography, justified paragraphs, good line spacing and heading are some of the most important characteristics of a professionally designed website. People love lists, so present them with one in the form of bulletins – it’s always a good idea.
3. Responsive Typography – Your Website Must Be Visible on Every Device
The content of the website must be readable on any device, regardless of the screen size. This is why responsive typography is important. The text should be resizable so that the user can easily read the text. For the same reason, it is very important that the line lengths are optimized. Usually, serif fonts are used for headings, whereas Sans-Serif fonts are used for the content. However, on small screens Sans-Serif is preferred for both. Another important aspect of responsive typography is the line lengths. This can be quite annoying, simply because there is no standard measure or optimal length. Web designers suggest the line of 45 to 75 characters as the optimal one.
Typography is not just the process of selecting the best font for the website. As a matter of fact, many web designers consider this to be the cornerstone of any successful website. After all, you want to provide people with some information about your company or organization, and in order to that your website must have well-organized content that is easy to read.
Everyone and their grandmother has a website these days, whether it be for business purposes, a creative outlet like a blog, or even a wedding website to keep all your friends and family posted. Building a great website is a matter of balancing the ideas of the owner and the needs of the online public, with practicality and modern design trends. Every website needs to have something unique to offer, but popular design features are popular for a reason – they are highly functional and appealing to the visitors. So, if your website is in dire need of a revamp, or you wish to set up a website for the first time, be sure to check out these latest trends.
Make use of empty space on your pages
A lot of older websites were overcrowded, with lots of icons, complex dropdown menus and a ton of text. However, the focus has switched to more of a magazine look. Large background images taking up the entire page, coupled with a bit of text, can convey an important message and leave a lasting impression on visitors. This minimalist approach makes your website look cleaner and more professional.
It’s all about letting the content stand out
While we’re on the subject of large images with lots of empty space – using a nice and simple sans serif font and text color that provides a good amount of contrast will allow your content to shine. Large pages that allow the visitors to scroll down are preferred to a design that requires them to make multiple clicks to get all the information that they need. You should prioritize functionality and readability over all else when it comes to content.
The thin white line
Some of the most popular new web design trends are icons and buttons that are transparent and feature only a white outline. These are called line icons and ghost buttons, and they work great with the minimalist style and the large background image. You can use larger icons and buttons without risking cluttering up your page, as they blend seamlessly with the background. These were received quite well by the online public, so expect to see more websites incorporating outlined buttons and icons.
Make it an interactive experience
There is an entire new generation that has been raised on social networks, and even the somewhat more mature crowd has gotten used to making tiny interactions with their friends, family, colleagues, and sharing content on social media. Micro-interactions play a significant role in keeping the visitors engaged, and can significantly improve user-experience when used in tandem with plenty of interesting and useful content.
The final verdict – Keep things nice and simple
So, with everything said and done, we come to a simple conclusion – simplicity is what makes a website elegant, user-friendly and engaging. There is no need to go wild with different design features, when all that people are really looking for is something that is both aesthetically pleasing, informative and incredibly simple to navigate.
Your products are not the only thing that reflects your quality as a provider, you also need to rely on customer service if we are to leave a good impression. Another thing worth mentioning is that, as providers, we don’t always interact personally with the consumers. Nowadays, a lot of transactions are conducted online, which is why web design has become such an important aspect of almost any line of work. High-quality web design is more than capable of reflecting the positive traits of your customer service. Let us examine how this is actually possible.
Make the Website Easy to Navigate
The first thing any customer expects from both your website and personnel is responsiveness. In other words, your site needs to load quickly, it needs to be optimized for smartphones and tablets (a great deal of people now browse the web and do online shopping via mobile), and the navigation should be intuitive. In fact, as far as design is concerned, the formula for a website’s layout is well established. The majority of responsive websites have a similar structure that has proven to work well. Consumers have already adapted to this model, which is why being creative and deviating from the blueprint too much is actually counter-productive – people can intuitively navigate through the well-established pattern and it would take them a lot of time to get used to a different way of doing things .
You should be creative with colours, pictures and logo design, but keep the map of the website and call to action the same. Additionally, if you want your website to be even more responsive, you can use content delivery network services to upload your site on more servers. This way, even people who live in remote locations won’t experience any sort of delay.
Gives Your Visitors What They Need
It is crucial that the content on your website oozes prestige, so you should use high definition photography for your products, your employee headshots in the “About us” section, and in your blog posts. You should also have videos that sum up what you do, and serve as guidelines to visitors when they have questions concerning your services. If possible, you can also incorporate video reviews of your services or products.
Written content is to be used for product descriptions, reviews, blog posts (make sure these are niche related) and for the FAQ section. This kind of content will speak volumes about you as a provider. Use videos and blog posts to keep visitors up to date and help them make an informed decision, and use reviews to show that you stand behind your products and welcome customer feedback.
Incorporate Customer Support Chat
This is a really nice final touch, and helps reassure your customers that you are there for them. Make sure that the customer support chat button is visible, and do not notify the visitors of its existence by making it pop up as soon as they enter your website (in stores this is polite, on the internet it gets old fast). Lastly, if you are going to use chat, have someone constantly monitoring it, because visitors who use it will expect a quick response.
The Benefits of Responsive Web Design
Responsive web design is concerned with developing sites with ability to tweak themselves to suit all kinds of devices. Responsive web designers ensures that all the navigation elements - images, video or audio players, text, screen layout and other elements - readjust themselves to give optimal viewing on virtually all devices. In short, responsive web design is an approach to planning, designing, and coding a website such that it provides ideal viewing experience, easy navigation and reading on a broad range of devices.
In this article, we will discuss the main benefit of responsive web design.
1. Provides Splendid User Experienc
Responsive websites have made it possible for consumers to access digital information from virtual all web-enabled gadgets. Webpages of a responsive site tweak to give optimal viewing regardless of the gadget the visitor is on. In short, choosing to work with our team of responsive web designers is synonymous to saying goodbye to broken forms, missing information, distorted images and all other unpleasant issues that arise the moment a visitor tries to access a traditional website from mobile devices. The rich user experience associated with responsive web design results in increased consumption of your website content.
Having a website that can be accessed by any web enabled device is cheaper compared to having two websites. Instead of creating two sites (one for desktops and the other for mobile devices), you will save money by creating a website that will cater for both.
3. Google Highly Recommends Responsive Websites
With Google currently holding the highest percentage of online researchers at 67%, when it prescribe something, marketers listen. Google recommends responsive websites due to their mobile configuration. A responsive site uses the same URL and HTML codes regardless of the device being used. This makes it easier and faster for Google to index, crawl and organize the content. On the other hand, having two sites, one for desktop and one for mobile devices, creates different URL and HTML codes. This forces Google to index and crawl multiple versions for the same site. Google also prefers responsive sites since the content on these sites can be shared easily by users.
Responsive Site Improves Your SEO
Responsive sites have one URL which make it easy to update and also to SEO, rather than having to deal with two sites. Even worse, having a desktop website and a mobile version of the same will lead to duplicate content and this will not work well for with your SEO strategy; Google penalizes duplicate content.
Responsive Website Keeps You a Step Ahead of Your Competitors
In modern times, more and more people are purchasing products from online stores. Acquiring a response website will enable you grasp a significant number of these clients and keep you ahead of the competition.
If you would like to get a responsive website, or you would like to have your current website or blog revamped, head to our contact us page. Our Saskatoon responsive web design experts are always happy to help.
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